The HOTH Review – Do They Really Deliver SEO Success?

With my vast SEO experience, I have seen many backlinks-acquiring strategies come and go. And as the demand for SEO services continues to surge, many businesses have developed an SEO plan for acquiring backlinks in exchange for compensation.

Some of these SEO services include the HOTH.

The HOTH have honed their SEO strategy to perfection, placing them among the top revenue generators among SEO providers. And although they aren’t your only choice, you should seriously consider collaborating with them. 

This HOTH review will provide a comprehensive summary of the company, including its services, features, pricing, and feedback from both current and former customers.

What is The HOTH? 

The HOTH is an abbreviation for “Hittem Over The Head,” which sums up the company’s entire approach to digital marketing. Unlike most competitors, they actively engage with their clients to achieve tangible results.

You can rest assured that the company has your best interests at heart because they place a premium on first-rate customer service and promise to be there for you every moment of your journey.

I’ve used multiple white-label SEO services from The HOTH, and I can attest that their customer service is top-notch. 

The HOTH does not require their customers to sign contracts. However, this shifts the burden of proof to the company, which now has the burden of proving to the client that working with them is in their better interests.

How to Start Working With the HOTH

You can create a free Hoth account straight from the homepage to gain entry to your customer portal, complete with a complete catalog of products.

This hub is where customers can access The HOTH’s many resources, such as the company’s blog posts and comprehensive knowledge base. You can also place new orders, view past ones, communicate with an SEO expert, and more.

The HOTH assigns you an SEO guru and account manager. They collaborate with you closely to develop a successful SEO plan. They have a firm grasp of search engine optimization (SEO) and sincerely try to comprehend their clients’ fundamental business requirements (in my case, rapid growth).

The HOTH also provides a campaign manager who is instrumental in carrying out the search engine optimization plan you develop with the SEO gurus.

Although The HOTH’s customer service is generally well-received, recent years have reportedly seen a decline in reported response times. The company’s rapid expansion has benefited and threatened its ability to provide individualized service to its clientele.

Consider taking a tour of the HOTH website to familiarize yourself with the various products and services available before placing an order.

Our Experience

We decided to grow one of our websites using their guest posting features. The HOTH helped with outreach and link placement, and as a result, we obtained several links.

Even though we had to wait a while for the dofollow links, we were quite happy to see that they originated from genuine guest posts and high-quality outreach.

For those used to instant results delivery from their SEO providers, the HOTH may take some getting used to, but rest assured you’ll be pleased with the results. 

Look at what happened when we ordered a package of guest posts from The Hoth. There were boosts in search engine rankings for all the keywords,  and a few were significant!

The Hoth’s White Label Services

The Hoth offers numerous link packages designed to bring in multiple clients.

There has been a recent rebranding of these link packages. For example,  “The Hoth Mini” is now called the “HOTH Foundations Small.”

The Hoth calls the link packages they offer a “natural link building strategy.”

They offer various services, such as writing content, distributing press releases, and making videos. The following is a list of a few of the link bundles they offer:

• Foundations small – $60 to $100
• Foundations medium – $200 to $350
• Foundations Large – $250 to $500

The prices vary based on the DA of the linking website. DA, or domain authority, refers to a Moz metric that determines a website’s authority from 0 to 100. Social media platforms like Instagram, news aggregators like Reddit, and encyclopedias like Wikipedia have the highest ratings.

A higher number indicates that the linked-to site is more credible and trustworthy.

The standard word count for a guest post is 500 words, but you can request longer pieces if necessary.

If done correctly, guest posts are among the most secure link types. They are a legitimate link building strategy accepted even among big brands.

It’s important to remember that Google frowns upon any strategy that involves acquiring guest post backlinks using black hat strategies, so using black hat methods is done at one’s own risk.

1. Hoth Foundations

This service provides all the essentials for any SEO campaign. HOTH Foundations was developed to supply your company with contextual in-content links that increase your website’s authority.

The procedure is straightforward:

• To create the links, specify the target URLs and desired anchor text for The HOTH.
• Their experts write new content and establish backlinks for your site.
• You receive a comprehensive report outlining all the high-quality links you attained.

The HOTH has an advantage over every other competing link building service. It has high-authority properties for link building on other blogging platforms.

HOTH Foundations also includes a Standard Content Team and a Premium English Team responsible for developing original content. Of course, you’ll want them to deliver high-quality content, but you’ll also need existing high-quality content on your blog.

There is also a bulk purchase option for HOTH Foundations.

2. Hoth Local

Local search engine optimization is essential for any company with a physical address. However, declaring NAP citations and securing backlinks from local directories is painstaking. 

Many citations are available, but not all of them are reliable. Thankfully, the HOTH can carry out a thorough audit of your local SEO. This entails researching your competitors, compiling a shortlist of must-have citations, and establishing each by hand to guarantee accuracy.

The HOTH goes beyond by including branded images and videos. It also provides social citations from credible social media sites.

The HOTH is an excellent tool for local businesses trying to improve their search engine rankings in a particular geographic area. They are particularly well-versed in this area.

3. Guest Posts

The HOTH has an excellent guest post feature. Their team secures you genuinely “white hat” links and guest blogs because of its partnerships with authentic websites and blogs in various niches.

This won’t ensure a flood of organic traffic to your website, but it will improve your chances of getting links from authoritative sites.

If I had to choose between link juice and organic traffic, I would choose the former, but the HOTH gives you the freedom to prioritize, either.

Here’s how HOTH Guest Post’s service works:

• Specify the anchor text and URL you’d like to use.
• The HOTH will personally reach out to other websites in your niche to secure you a guest posting opportunity with a backlink.
• They generate white label reports for your guest posts.

The pricing structure for guest posting on the HOTH is more intricate than other services. You can filter results by Domain Authority (from 10 to 50) and publisher traffic (1K to 25K per month).

You’ll also be asked to specify the number of posts you’d like, from one to one hundred, and the word count for every post.

Use The HOTH’s services to avoid getting penalized by Google’s algorithms for breaking one of their rules.

4. The HOTH Blogger

HOTH Blogger is their content creation service, and it competes with other, more established options, such as Content Refined.

Using the HOTH Blogger to have experts create content for you is a good idea, so you don’t have to do the tedious work yourself.

As an alternative to HOTH Blogger, HOTH Blogger Pro seeks authors with expertise in your field to improve the overall quality. 

There are only two possible outcomes regarding the efficacy of content: either it is beneficial and authoritative, or it offers little to no value. Blogger Pro is great because it connects you with published writers who specialize in your niche and can produce high-quality content that will attract and retain readers.

It’s easy to use the Blogger service provided by the HOTH:

• Join Blogger and let the HOTH know what broad categories interest you.
• The HOTH researches and makes content suggestions. Once you approve, they hire qualified writers to complete the project.
• If you want to participate in the editing process, the Hoth will send the posts to an approval portal where you can make suggestions and give final approval before publishing them to your blog.
• You can ask for as many changes as necessary until you’re satisfied.

These services are currently limited to a single domain, but a bulk purchase option allows using Blogger with unlimited domains.

5. HOTH Onpage

New content is great, but sometimes there’s low-quality content among your existing posts. You can use HOTH on-page to improve your keyword rankings and traffic.

Just follow these few easy steps:

• Send HOTH OnPage the Webpages you want to improve.
• The HOTH team will do keyword research to determine which keywords best suit your pages.
• The team will update your site’s meta descriptions, title tags, headings, and alt tags.

There is little complexity to the optimization process, but it can be time-consuming when you’ve got a considerable amount of low-quality content. Additionally, you might be curious to see how an expert SEO firm would approach optimizing older content.

There is a flat rate of $30 a page for OnPage optimization.

HOTH X

The HOTH X is an all-inclusive SEO service that covers everything from strategy to link building to content creation. You should anticipate the following with HOTH X:

• Competitive gap analysis
• Keyword research
• High quality content
• High quality & diverse link building

Unlike many competing managed services, HOTH X’s pricing is not based on the quality of the service but rather on the quantity of the service.

This is excellent news because it shows that HOTH is committed to its original vision of including everything necessary for an effective SEO strategy. They are not compromising to accommodate those with tight budgets.

It’s important to emphasize that none of your expenditures goes toward management and that every penny you give us goes straight to the campaign. You will also receive a tailor-made campaign to maximize your investment return.

If you want to get real traction with your site, HOTH X might be the all-inclusive solution you need instead of fragmented SEO outsourcing.

The Hoth’s SEO Tools

As a bonus, the HOTH includes numerous free search engine optimization tools. You don’t need to work with the HOTH to utilize these tools, but you need to register using your email address.

1. Keyword Research Tool

Is Google’s Keyword Planner starting to wear you down? Don’t have a lot of money to throw at Ahrefs or SEMRush?

If you’re interested in keyword research, you can use the HOTH’s handy tool… and it’s free!

This isn’t meant to replace a dedicated keyword research tool. However, it’s simple to use and can yield beneficial results immediately.

2. The Search Competition Tool

The search competition tool gives you a high-level overview of the competition but doesn’t tell you anything you couldn’t learn elsewhere.

It has the following features:

• Rankings Checker
• Backlink Checker
• Word Count
• Blog Topic Generator
• Content Readability
• Domain Age Checker

These tools are mostly just adequate. I was not particularly impressed; however, given that they are free, no one should have exceptionally high expectations.

Do The Links Work?

I am aware of the potential risks associated with link acquisition. There are SEO risks regardless of whether you do the manual outreach yourself, so be wary of the tools and resources you employ.

It’s essential that the links you buy produce results.

Numerous variables are considered when determining Search Engine rankings, so it’s only possible to determine how the links you buy are fair by seeing the results. 

My order was concentrated on guest posts as follows:

• DA 20 Guest Post – 500 words ($150)
• DA 30 Guest Post – 1,000 words ($225)
• DA 40 Guest Post – 1,000 words ($425)

To ensure the highest level of security, all the links used the website name as the target anchor text and directed users to the homepage.

Ahrefs detected them in a matter of days. That should tell you something about the authenticity of the linking sites and the frequency with which the Ahrefs crawler updates its database.

Based on my professional experience, they were useful for my SEO strategies.

Before, the site didn’t rank for anything during the brief time it was included in Google’s index, not even its domain name. Hoth’s links were the only strategy I used to boost the site’s position in the SERPs.

It has recently risen to the top of search engine results in pages for its name and a handful of keywords used in previously published articles.

The findings were less than spectacular, but I wasn’t expecting miracles. In addition, I expect to invest significantly more money — and obtain considerably more links to see significant results from the service.

Because of the complexity of the many moving parts, it is difficult to conduct reliable tests of a big-brand link building service. Instead, it is more practical to investigate whether the backlinks they provide are high quality.

The most relevant question is if I’d repurchase the links.

Yes, I would consider purchasing them again for my websites.

I’d be satisfied with a few links from sites with a DA of 20 or 30 for my internal pages, as these are typically more difficult to acquire. The DA 40 link’s price increase was not justified.

Our Verdict on The Hoth SEO Services 

Here’s our verdict for the Hoth SEO packages

• Hoth Private Vault – 8/10
• Hoth Foundations – 5/10
• Hoth Guest Post – 7/10

Pros

• They have incredible customer service
• The links were beneficial for the site
• The link quality is good
• The Hoth SEO services provided high quality links
• Super fast responses
• A wide selection of services is available. They offer various SEO-related services similar to those of a well-established SEO agency. This includes Local SEO visibility and guest posting.
• They have a dashboard that is a breeze to navigate. It’s very simple to view order history and get downloadable reports. You can talk to an SEO about your business’s specific needs in real time through their excellent Live Chat feature, and they’ll recommend the ideal Hoth package based on your responses.
• They are a digital marketing company offering white-label SEO services. This means you can order their services without worrying about your brand being harmed by black hat tactics.
• All bulk orders qualify for a generous 12.5% off discount.
• The Hoth is unique because it provides free consultations to potential clients, which only a few SEO companies do. As a result, they have landed several lucrative, long-term contracts.

Cons

• The DA 40 package was overpriced.
• Slow delivery

The Hoth Alternatives

Numerous services offer link building, strategy, content creation, etc.

Keyword Research – If you’re not interested in using HOTH’s keyword research services, plenty of other excellent resources are available. We recommend SEMRush and Long Tail Pro for your keyword research. There’s also Content Refined, which offers a cheap stand-alone keyword service.

Link building – We advise using NinjaOutreach, an influencer discovery tool that streamlines the link building process. They offer a fantastic opportunity for networking and possible guest posting. 

Content services –  You can acquire blog content in several ways besides doing it yourself. These include hiring an in-house employee, a freelance writer, or a content creation service. You can also use Content Refined and Content Pit.

Bottom Line

The Hoth is symbolic of a new school of SEO practitioners who, unlike their predecessors, provide virtually every service they can think of under one roof. 

As such, they come highly recommended to newcomers in internet marketing, blogging, and e-commerce web-based business creation who want to expand their businesses into more lucrative ventures.

Thanks for reading The Hoth Review; we trust you’ll now go on to learn all you can about the specific SEO services that can boost the success of your business or website.

FAQs

How Reliable is HOTH?

Many satisfied customers have given Hoth reviews of 3.8 out of 5 stars on the review website Trustpilot. Some people have given glowing testimonials, while others have expressed extreme dissatisfaction on Facebook. But from our honest feedback after using their service, The HOTH is a reliable SEO agency.

What Does the HOTH Do?

The HOTH provides numerous SEO resources and services for companies and organizations. The SEO management services they offer are their main selling point.